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The Psychology of “Thank You” in Fundraising
Gratitude plays a critical role in fundraising psychology, donor stewardship, and donor retention. Strategic thank-you communications strengthen donor relationships, reinforce donor identity, and increase long-term giving. This article explores why gratitude matters in nonprofit fundraising, how effective donor acknowledgements improve loyalty, and why intentional thank-yous are essential to sustainable fundraising growth.
Dec 18, 20252 min read


Charities & the National Do Not Call List (DNCL): What You Need to Know
The cost of a subscription to the National Do Not Call List (DNCL) increased in September 2025. That’s left many charities wondering: do we need to pay for this?
The short answer: No. If you are a registered Canadian charity calling to solicit donations, you are exempt from buying a DNCL subscription.
Here’s what you do need to know to stay compliant.
Sep 26, 20253 min read


Dear Donors: You're the Main Character
You probably don’t see yourself this way, but you’re kind of a hero. Not the flashy, cape-wearing kind. The kind who quietly saves the day with a phone call, a signature, a moment of generosity when it matters most. You’re the main character in this story. And honestly? It’s a good one
Aug 14, 20252 min read
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