Data Analytics &
Your database is the life-blood of your organization. It’s important to keep it current. We are data experts — we work with data every day.
Data Analytics – Our sophisticated analytics is the foundation for our integrated full service communications and fundraising programs, taking the guess work out of your fundraising decisions. Using analytics allows us to develop highly targeted, effective appeals using the appropriate channels with the best messaging to the right segment – enhancing our ability to achieve the highest possible results for you.
Data cleansing – we help you keep your data up to date to avoid unnecessary postage costs. We check for and eliminate duplications, check records for incomplete contact information, and run your data through address accuracy to ensure postal codes are correct and postal standards are met.
Data Update – Everyone’s data needs to be updated at least annually. We do this through first class mail, guaranteed return mail, and during all of our tele-fundraising campaigns to ensure your data is always fresh.
Suppression Lists – We run your data against Canada’s Do Not Call List (if you’re not a registered charity), Keys Marketing Group's in-house do not call list, or your in-house suppression file before we mail, e-mail, or phone your supporters.
Call to find out how.