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  • Keys Marketing Group

Why Tele-fundraising is still effective even now



Tele-fundraising, also known as phone fundraising or telephone fundraising, is the practice of using telephone calls to solicit donations for charitable organizations. In today's world, tele-fundraising is more important than ever before.


As the COVID-19 pandemic continues to ravage the world, many non-profit organizations are struggling to raise funds. With social distancing measures in place and in-person events and gatherings being cancelled, traditional fundraising methods are no longer effective. This is where tele-fundraising comes in.

Tele-fundraising allows organizations to connect with potential donors and explain their cause, all from the safety and comfort of their own homes. This means that even during a global pandemic, organizations can continue to raise funds and support their important work.

But the benefits of tele-fundraising go beyond just the ability to continue raising funds during a pandemic. Here are some other reasons why tele-fundraising is important in today's world:

  1. It's personal. When a potential donor receives a call from a tele-fundraiser, they are able to have a direct and personal conversation about the organization and its work. This allows the donor to feel more connected to the cause and understand how their donation will make a difference.

  2. It's efficient. Tele-fundraising allows organizations to reach a large number of potential donors in a relatively short amount of time. This means that organizations can raise more funds in less time, allowing them to focus on other aspects of their work.

  3. It's flexible. Tele-fundraising can be conducted by anyone with a phone, making it a flexible option for organizations of all sizes and budgets. This means that even small organizations can effectively raise funds through tele-fundraising.

  4. It's effective. Studies have shown that tele-fundraising is one of the most effective ways to raise funds for charitable organizations. In fact, a study by the Nonprofit Research Collaborative found that tele-fundraising had the highest response rate of any fundraising method, with an average of 4.5% of donors making a gift after receiving a call.

  5. It's cost-effective. Tele-fundraising is a relatively inexpensive way for organizations to raise funds. Since it can be conducted by anyone with a phone, organizations do not need to invest in expensive equipment or hire a large team of fundraisers.

In conclusion, tele-fundraising is a vital tool for organizations in today's world. It allows organizations to continue raising funds during a global pandemic, and has many other benefits such as being personal, efficient, flexible, effective, and cost-effective. If you are interested in supporting a charitable organization, consider making a donation through tele-fundraising. Together, we can make a difference.



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