Keys Marketing Group
The Importance of Stewardship Calls for Fundraising
Stewardship calls are an important part of the fundraising process for a number of reasons. These calls, which are made to donors after they have made a contribution, serve as a way to thank donors for their support and provide them with updates on how their donation is being used.
Here are the top 5 reasons you should integrate stewardship calls into your fundraising strategy
Strengthen relationships with donors: Stewardship calls provide an opportunity to thank donors for their support and show appreciation for their contributions. By taking the time to make these calls, organizations can build stronger relationships with donors and foster a sense of loyalty that will encourage them to continue supporting the organization in the future.
Increase engagement: Stewardship calls can help to increase donor engagement by providing updates on the impact of their donations and sharing stories about the work that is being done. This can help donors feel more connected to the cause and more invested in the work they are supporting.
Identify potential major donors: By thanking donors and showing appreciation for their support, organizations can often uncover individuals who are interested in making larger contributions in the future. Stewardship calls provide an opportunity to nurture these relationships and potentially secure additional funding for the organization.
Improve donor retention: Stewardship calls can help to improve donor retention by demonstrating the value of the donor's contribution and the impact it is having. This can help to build a sense of loyalty and encourage donors to continue supporting the organization over time.
Enhance donor satisfaction: Donors who feel appreciated and informed about the impact of their contributions are more likely to be satisfied with their giving experience. Stewardship calls provide an opportunity to thank donors and provide updates on the work being done, which can help to enhance their overall satisfaction with the organization.
Overall, stewardship calls are an important part of the fundraising process and can help organizations to build strong relationships with donors, increase engagement, identify potential major donors, improve donor retention, and enhance donor satisfaction. By taking the time to thank and update donors on the impact of their contributions, organizations can show their appreciation and build a sense of loyalty that will help to sustain their fundraising efforts over time.